What does a brand video cost in Estonia? (2026)

Why is there no single price?

It's like asking what a car costs. Do you need to get from A to B? Fit a family of seven? Make people turn their heads on the street? Every answer is a different car with a different price.

Video works the same way. A 600-1 000 € video is the A-to-B car. Someone turns up, films your idea and sends a cut some weeks later. Done. Nobody asked what the video was for, nothing was promised, no significant influence was made.

What does a view cost?

This is the number I'd look at. Two examples, rounded:

The first column is a result we see all the time in the market: 15 000 views, 20 likes and one comment from someone's aunt. The second is one of our own films.

Per viewer, the "cheap" video is the expensive one. And views can be bought. Likes and comments mostly can't. 100 people don't sit down to comment on an ad they didn't enjoy.

Your turn: what did your last video cost per 1 000 views? Work it out in 10 seconds with our cost per view calculator.

Do you have to pay for ads?

No. Most of our big numbers use Meta boost, because reach in Estonia is cheap when the video is worth watching. But Nordic × Zeje, a health and beauty collab, got 139K views with no boost at all. Both routes work.

Where does the extra money go?

Into the hours before anyone presses record. A 600 € operator asks what date and what to film. We start by asking how your business works.

We meet and go through what has worked for you before and what hasn't, who your audience is, how old you want it to be and who you've worked with. The team keeps one shared folder for the whole production, full of references, concepts and possible messages.

Then we lead the creative process. You tell us the outcome you want, how you want to feel about the video and what it should do for the company. We tell you what's possible, what's a good idea and what it will cost you. Back to the car: you tell us what you want to drive. We don't hand you the parts and ask you to bolt the body on, which is what "send us a script and we'll film it" really means.

Can you prove a video pays back?

Sometimes. Brand building is hard to pin on one video, because bigger brands are everywhere at once: social, outdoor, PR, events, the papers. When a new customer shows up, nobody can say for sure what brought them. Some clients have invested in us and we couldn't measure the return. That's the honest answer.

When we can measure it, it looks like this. One client sells a product where a single sale covers the cost of a video. They post one video a month and get about one buyer a week from it. The video pays itself back four times a month.

What should you know before asking for a price?

What the video is for. A message, more followers, explaining who you are, or bringing people to your profile so the next videos can do the explaining. Without a goal every price looks expensive, because you can't tell what you got for the money. We don't take on videos without one. And if you don't have a goal, we help you with it.

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